What is the recommended length for a PR feature story?
a. five pages single-spaced
b. 1000–2000 words
c. 500–1000 words
d. 2000+ words
b. 1000–2000 words
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Critical analysts study
a. argumentation and persuasion b. interpretation and meaning c. the structure and properties of stories d. human communication as drama e. the ways in which communication maintains power structures in society
According to the text, the main reason for the imbalance in studies of media content and
studies of media effects about stereotypes is:
a. Research with human subjects is messier than research with media messages. b. Researchers feel obliged to document the presence or absence of media content prior to doing a study on media impact. c. Media content studies are generally more important than media effects studies. d. Media effects studies are generally more important than media content studies. e. Documenting media effects is considerably more difficult than documenting the presence or absence of media content
Which of the following is not one of Morris' 12-steps of Western courtships?
a. eye to body b. hand to hand c. hand to body d. eye to genital e. hand to genital
What is an ethical strategy of persuasion?
A. claiming that an issue is more urgent than it actually is B. withholding information or arguments that do not support your point C. "loading the deck" so as to give the illusion of choice to the listeners D. presenting arguments with evidence and letting the audience decide if they agree with you