Building a positive and ethical reputation requires a firm to:
A. Convey a compelling story about the firm and what it stands for.
B. Pay opinion leaders to write positive reviews.
C. Offer products that are somewhat better than their competitors.
D. Avoid attention from the news media.
Answer: A
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Which of the following statements about assortment is not true?
A. Customer perceptions on assortments are based on the availability of the customer's favorite SKU and the size of the category's display. B. Offering a large assortment normally simplifies a customer's buying decision. C. The number of SKUs offered in a merchandise category is a strategic decision. D. Buyers need to consider the degree to which categories in a department complement each other. E. The breadth and depth of the assortment in a merchandise category can affect the retailer's brand image.
Which of the following is NOT an advantage of computer-administered surveys?
A) ability to develop rapport with the respondent B) speed C) error-free interviewing D) use of pictures, videos and graphics E) real time capture of data
Which of the following statements concerning the transshipment model are FALSE?
A) A supply node is one where the total flow into the node is less than the total flow out of the node. B) A transshipment node is one where the total flow into the node equals the total flow of the node. C) The flow balance for a demand node should show a positive RHS value. D) The flow balance for a transshipment node should show a negative RHS value. E) The flow balance for a supply node should show a negative RHS value.
Caroline owns an online jewelry store. She has developed a smartphone application for her business that allows her customers to take their pictures and try out virtual jewelry over those pictures before placing the orders. The opportunity of _____ is highlighted in the given scenario.
A. providing personal customer service B. having lower overhead costs C. using technology D. exploiting market niches