______is the abuse of email systems to send unsolicited email to large numbers of people
a. A botnet b. Spam
c. Logic bombing d. A worm
b
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Flying across the Pacific Ocean is an eight-hour trip that could be dreadful if you did not fly by Singapore Airlines. One frequent flyer between the United States and Japan noted the Singapore cabin crew gives the impression that it is truly their pleasure to serve the passengers. Seating has been designed to provide comfort in the airline's wide body planes. In first class, the seats are referred to as sky suites because they are so roomy. Every meal is carefully planned and served. The commitment to making the long flight as pleasant as possible indicates Singapore Airlines:
A. Does not use internal marketing B. Considers reliability more important than empathy C. Wants to increase the number of service encounters it has with a customer D. Has a service culture E. Does not rely on physical evidence
In Step 2 of the breakeven analysis, plot the ______ on the vertical axis and the ______ on the horizontal axis.
A. fixed costs; variable costs B. total costs; annual production volume C. annual production volume; variable costs D. variable costs; fixed costs
The total fixed cost for Harold, a salesperson, is $20,000 per month. Harold generates 25% gross profit on the products he sells. If Harold sells $200,000 worth of merchandise in six months, which of the following statements is true?
A. Harold generated $30,000 gross profit for the company. B. By having Harold, the company incurred a direct loss of $70,000. C. Harold generated $120,000 in gross profit for the company. D. By having Harold, the company incurred a direct loss of $280,000. E. Harold sold $120,000 worth of goods, which equals the BEP.
A 2007 Nielsen study concluded that recommendations from consumers are the least trusted form of promotion
Indicate whether the statement is true or false