Which of the following criteria relates to the company having the internal resources and commitment to feasibly and profitably create and maintain the brand association in the minds of consumers?
A) differentiability
B) peculiarity
C) desirability
D) believability
E) deliverability
E
You might also like to view...
To record the purchase of assets on account under the modified cash accounting method,
a. no entry is required. b. debit the asset and credit Accounts Payable. c. debit the asset and credit Cash. d. debit Accounts Receivable and credit Accounts Payable.
How do employee perceptions of fairness affect motivation?
When one author wrote, "Very simply, my job was to get the client's name in the paper," he was describing the role of:
A. Journalism D. Press agentry B. Public relations E. Media relations C. Public affairs
An example of which nontraditional work schedule is an employee working a 7:00 am to 3:00 pm shift rather than the more traditional 9:00 am to 5:00 pm workday?
a. Flextime b. Compressed workweek c. Job sharing d. Telecommuting