When you hear your former girlfriend's name, you get a knot in your stomach. The personal meaning you attach to her name is called a denotative meaning

Indicate whether the statement is true or false.


FALSE

Communication & Mass Media

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36) A tentative plan of what the speaker wants to say, allowing for review and changes 37) Words or phrases that act as guideposts for listeners, to connect ideas in the speech and move from one point to another 38) An organizational pattern involving a five-step plan of action 39) A method of organization describing things in the order in which they happened 40) All statements at the same level of an outline are equal in importance A) Spatial order B) Plotting outline C) Planning outline D) Chronological order E) Motivated sequence F) Subordination G) Transitions H) Connectives I) Coordination J) Problem-solution

Communication & Mass Media

Maria describes herself as "a no-nonsense leader." She prepares agenda for group meetings and doesn't tolerate any deviations from her agenda. Also, she generally figures out what decision a group should make and pushes members toward the decisions she prefers. Maria's style of leadership is

A) democratic. B) authoritarian. C) laissez-faire. D) centralized. E) cohesive.

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1.Ads are meant to direct action, whether that action is immediate or delayed. 2.For immediate action items, you want to create a broader sense of what to do when the time comes to act. 3.The client and you do not need to have a shared understanding of what “working” means in terms of your desired outcomes. 4.When measuring outcomes, it’s important to establish a concrete benchmark. 5.Make sure you understand the goal of your advertising campaign before you attempt to measure it.

Communication & Mass Media

Raising a finger to signify you'd like to speak is an example of a regulating nonverbal message

Indicate whether this statement is true or false.

Communication & Mass Media