Delivering an irrelevant message reflects the highest level of disconfirming behavior

Indicate whether this statement is true or false.


False

Communication & Mass Media

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With entertainment and news-type messages, we are typically:

a. more active in searching for exposures and processing the information b. less active in searching for exposures and processing the information constructed c. indifferent about searching for exposures and processing the information d. none of the above

Communication & Mass Media

The amplification effect of media on a message comes from the

power of dispersion. Indicate whether the statement is true or false

Communication & Mass Media

One day at your job, you discover that one of your coworkers has told another coworker about your romantic relationship with a colleague. When you find out what happened and approach him about it, he says, “Everyone would have found out eventually anyway. It’s not that bad.” Which of the following remedial strategies has your coworker used?

A. refusal B. apology/concession C. appeasement D. justification

Communication & Mass Media

Complementary needs refers to

A) our desire to receive compliments from those who we are attracted to. B) when each partner contributes something to the relationship that the other wants or needs. C) the attraction we have for people who live in close proximity to us. D) needs determined by the attitudes we have about our strengths and weaknesses.

Communication & Mass Media