Suppose, for a moment, that the incubator story was false. Would public relations practitioners be justified in using it to achieve what they may see as a moral purpose, the liberation of Kuwait?
What will be an ideal response?
This would make an interesting discussion for Chapter 6, Ethics in Public
Relations. Depending upon one's moral code, it may be ethical to lie to serve a
greater good. However, under PRSA's and IABC's ethics codes, lying is not
permitted. Even if it were permissible, lying damages the practitioner's long-term
credibility.
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The assignment of rights is just another way to describe the granting of permission to use copyrighted work
Indicate whether this statement is true or false.
In lines with the metatheoretical approaches presented in Ch. 2, which of the various influences would you expect to be the most "humanistic"?
a. Hovland's speaker credibility research b. Lazarsfeld and Lasswell's media theory c. Lewin's small group research d. The Chicago School's approach to culture
Before Cadence delivers her speech, she closes her eyes and pictures herself confidently walking on-stage and delivering her speech in a comfortable, conversational manner. What guideline for effective speech delivery is Cadence following?
a. have realistic expectations b. practice makes perfect c. visualize success d. be well rested
Explain the concept of kinesics by giving examples of behaviors included in the concept.
What will be an ideal response?