Explain customer value management and the two basic goals of customer value management
What will be an ideal response?
Customer value management is a progressive, practical approach that has two basic goals:
• Deliver superior value to targeted market segments and customer firms.
• Get an equitable return on the value delivered.
Customer value management relies upon customer value assessment to gain an understanding of customer requirements and preferences, and what it is worth in monetary terms to fulfill them. Although firms may be able to accomplish the first goal without any formal assessment of customer value, it is unlikely that they will be able to accomplish the second goal without it. Simply put, to gain an equitable or fair return on the value their offerings deliver, suppliers must be able to persuasively demonstrate and document the superior value they provide customers relative to the next-best alternative for those customers. When suppliers do not spend the time and money on customer value management, they are unaware of how much not doing it is costing them.
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Answer the following statements true (T) or false (F)
1. Because of the clear differences between emotions and moods, they do not influence each other. 2. Emotions are usually intense and moods are more generalized. 3. Researchers have found that negative emotions tend to spread more quickly than positive emotions, which can affect morale, productivity, and motivation in a work environment. 4. Reappraisal is a type of antecedent-focused strategy within emotional regulation. 5. Affective evaluation, one of the main elements that form our attitudes, reflects a person’s positive and negative feelings toward a specific object, person, or event.
Effective objectives should be all of the following EXCEPT which one of the following?
A) aspirational B) specific C) attainable D) sustainable E) measurable
Which statement about digital slide decks is most accurate?
A) Many business writers deliver their informal reports as digital slideshows, which are also called slide decks. B) Slide decks are more inviting to read than hard copies of informal reports. C) Slide decks are often used by individuals in marketing, technology, media, entertainment, and consulting. D) All answer choices are accurate statements about digital slide decks.
Johann, a well-known musician, agrees to give ten guitar lessons to Elton for $2,000 . Nothing in the contract itself prohibits a delegation. If Johann delegates his obligation to Eugene, a second-year musical student and enthusiastic guitar player, then the delegation will probably be:
a. permitted because contracts may be freely delegated. b. permitted because the contract is just for music lessons. c. prohibited because the contract is for service from a specific person. d. prohibited by the UCC because this is a sale of services.