The advanced analytics available from digital media allow data-driven consumer packaged goods marketers to identify target audiences based on their purchase or other behavior.
Answer the following statement true (T) or false (F)
True
One of the reasons consumer packaged goods (CPG) marketers have shifted more of their budgets to digital media is the efficiency of digital ads appeals to them, especially as they try to control spending. Another reason is many of the CPG marketers are highly data-driven, so the advance analytics help them be more efficient.
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Use ______________________ to show opposing concepts or major changes
a. symbols and codes b. page breaks and white space c. contrasting, bright colors d. shades or tints of one color
If a good or service is not succeeding, merely reinforcing positive attitudes toward the good or service will help it meet its profit goals
Indicate whether the statement is true or false a. True b. False
In recent years, companies have embraced ______.
a. a more collaborative approach to new product development b. a more combative approach to new product development c. a more adversarial approach to new product development d. a more wary approach to new product development
Martina was interested in how students perceive the health service provided by her university. To collect data on this issue, she interviewed the students in her evening class. Martina has used a random sampling procedure.
Answer the following statement true (T) or false (F)