When you add a new column to a table, the default for Oracle, SQL Server, and Access is to accept null values
a. True
b. False
Indicate whether the statement is true or false
True
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The annual Consumer Reports rating of your company's flagship product was just released. Generally speaking the rating was good but not great. Based on the consumer comments that were referenced in the rating, it appears that many consumers have a negative view of the product's convenience and safety attributes.? ? In order to address these consumer concerns your company should consider doing which of the following?
A. Make aesthetic modifications to the product.? B. ?Make line extensions to the product. C. ?Make functional modifications to the product. D. ?Lower the price of the product. E. ?Make quality modifications to the product.
If you must refuse a claim because the customer was at fault, which of the following might help maintain customer loyalty?
A) Explain the company policy and use that as the reason for the refusal B) Explain the reason behind the policy and refusal C) Be polite in stating the refusal D) Offer clear and reasonable alternatives E) Offer discounts on future transactions
Global companies have five strategies for matching products and their promotion efforts to global markets. Designing a product to serve the unmet needs of a foreign nation is which type of global marketing product and promotion strategy?
A. product adaptation B. product invention C. product integration D. product customization E. product extension
The World Trade Organization helps provide governments and industries around the world with protection from firms that engage in unethical conduct
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