Blogs, wikis, and podcasts are all examples of ________
A) traditional media
B) social media
C) virtual worlds
D) review sites
E) geospatial platforms
B
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An AON network will never require dummy activities
Indicate whether this statement is true or false.
Branding decisions should be based on two questions: "Where will the brand be used?" and "How much should be spent on branding?"
Answer the following statement true (T) or false (F)
Retail stores that are owned and operated as a group by a single organization are called _____. Under this form of ownership, administrative and purchasing tasks are handled by the home office.
A. home base stores B. independent retailers C. franchisees D. chain stores E. strip centers
The director of marketing argues that the base prices of the products that it will sell internationally will need to be adapted so that they are not too high. Which of the following, if true, strengthens the case that this will be necessary?
A) Dinasonic will be relying on economies of scale to keep its production costs down. B) Dinasonic's products have always been known for their competitive prices. C) Dinasonic is far behind the current U.S. market leader in its industry. D) Dinasonic's distribution channels to its target markets will add significant cost to products' base price. E) Dinasonic will be selling the same products to every country in which it does business.