"Why is the ________ budget for next year 33 percent higher than this year's actual expenses?" asked Alicia Tobin, CEO of Peerless Group. Her CFO, Ben Burroughs, replied, "We need to hire two additional human resources professionals to oversee the new benefits program and an additional attorney to handle claims. Also, our new lease for Building A will go into effect, and that includes an 11 percent increase in the first year." Alicia replied, "Ouch. It's tough to absorb those kinds of increases from parts of our organization that generate no revenue."
A. cost
B. maintenance
C. master
D. cash
E. production
Answer: A
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Conventional marketing or sales messages begin with an effort to gain the audience's
A) attention. B) money. C) interest. D) cooperation. E) order.
Three weeks ago, you sent a proposal to a client who had asked for information on upgrading his company's security system. You've heard nothing in response. You should
A) inquire politely as to whether the report arrived and offer to answer any questions regarding its subject. B) take it as a sign that the client agrees with what you had to say. C) assume that the report has not been read. D) call the client and demand to know why you haven't received a response yet. E) call the client's office, give a fictional reason for calling, and then casually ask about the report as if you had forgotten about it, as well.
The Bledsoe Marketing Research group has been hired to administer a series of questions to shoppers in a local mall. If questions on the survey questionnaire have only two possible responses (such as "yes/no" ), what type of questions are these?
What will be an ideal response?
Competency traps lead firms to fall unconsciously into:
a. Adherence to routines b. Denial of the need for change c. Relying on past successful processes d. All of the above