Yield management pricing refers to
A. controlling the production of products based upon seasonal demand.
B. charging different prices to maximize revenue for a set amount of capacity at any given time.
C. offering significant price discounts to wholesalers who agree to purchase products in advance for a period of a year or more at a time.
D. deliberately selling a product below its customary price, not to increase sales, but to attract customers' attention in hopes that they will buy other products as well.
E. charging the same prices during different times of the day or days of the week to reflect variations in supply for the service.
Answer: B
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