Which of the following does not have a comparable online counterpart?
a) Case study
b) Ethnography
c) Field Observation
d) Focus group
A
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Which of the following opening statements is most likely to increase respondents’ willingness to participate in a phone survey?
a. “How are you today?” b. “I’m calling with a special offer.” c. “I’m calling to ask you to participate in a survey.” d. “I’m not selling anything.” e. I’m calling from the XYZ market research company.
Teachers tend to call on
A. girls more than boys. B. boys more than girls. C. girls more in the lower grades. D. girls more if they are women teachers. E. boys and girls about the same.
Gary found some useful information on a website, but he can?t find a publication date or
author anywhere on the site. Should he use the information? A) No. If the information were objective, an author would be listed. B) Yes, as long as he doesn?t find any information that contradicts the website. C) No. He can?t find any proof that the information is current or reliable. D) Yes. After all, his audience can look up the website if they doubt the information.
What are the three parts of a conclusion?
a. attention-getter, audience relevance statement, and WOW statement b. summary statement, audience response statement, and WOW statement c. WOW statement, credibility material, and audience relevance statement d. summary statement, audience response statement, and attention-getter