What does it mean to use "vivid language"?
1. Use action verbs in describing product features and benefits.
2. Use colorful adjectives and adverbs, while being careful to avoid a hard-sell approach.
3. Use positive language in stressing what the product is.
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What lesson can be learned from the way the company Timberland uses its community service projects?
a. Engaging in community service is correlated with higher profits. b. Community service is the best way to engage and turn around problem employees. c. Community service can double as manager training for employees. d. Community service is a way to bring executive management closer to low-level employees.
Write a short note on asking a favor
Managers who believe _________ think that workers will be intrinsically motivated if given the chance to take pride in their work and achievements.
a. Theory Y b. Theory X c. The Power of Nice d. in resonance
A preferential transfer is a payment made to an existing creditor in excess of what would have been received in a Chapter 7 liquidation
Indicate whether the statement is true or false