Bloom and Dozier say the gap between what a group of people perceive and what is actually desired is called ______.

a. the communications problem
b. the communications goal
c. the research hypothesis
d. the communication dichotomy


a. the communications problem

Communication & Mass Media

You might also like to view...

We interact differently with the Internet than we do with other types of media. Explain how we formulate our perceptions in relation to the Internet. Explain how the Internet shapes our perceptions in return

Be sure to provide specific examples of certain websites that illustrate your answers. What will be an ideal response?

Communication & Mass Media

During the Revolutionary War newspapers:

a) provided a unifying force for the side they supported; b) provided a platform for political conviction; c) divided the country further by their unbridled partisanship; d) were valuable to each side; e) all of the above

Communication & Mass Media

If you focus only on "technique" rather than "content" of communication, you can wind up distributing inaccurate, misleading or incorrect information

Indicate whether the statement is true or false

Communication & Mass Media

Which is NOT one of the five ways in which researchers can assess the significance of media content?

A. society in general B. producers C. audience Interests D. hypothetical scenarios

Communication & Mass Media