Explain Reeves and Nass’s concept of the “media equation.”
What will be an ideal response?
Reeves and Nass maintain that interactions with technology are the same as interactions with other people and that people use the same social rules and expectations when interacting with both.
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As you edit your summary,
(a) omit technical details and examples. (b) cross out unnecessary prefaces to sentences. (c) combine related ideas to show relationships. (d) b and c only (e) a, b, and c.
Terrence, a PR professional, is asked to find out how many people have been exposed to a message. What are these numbers called?
a) Media impressions b) Media awareness c) Media strategies d) Media resources
Which of the following is an example of a metadiscussion comment?
a. "I think the idea to bring in a local band is an excellent one." b. "I'm not clear on the criteria. Can we review it again before proceeding?" c. "What's for lunch?" d. "Does anyone know the latest statistic on average ACT scores for incoming freshmen?"
Impression management is sharing personal details in order to present an idealized self.
Answer the following statement true (T) or false (F)