Define and give an example of diffusion of innovations
What will be an ideal response?
Examples will vary.
Diffusion of innovations suggests that in order for people to accept a new technology like a computer, they have to see it as useful and compatible with their values and lifestyles. Specifically, if computers are valuable to a person's loved ones, he/she is most likely to use computers as well. For example, if I want my grandmother to get a computer and use the Internet, I would need to show and explain to her how it can be used to keep in touch with me through e-mail, Skype, etc.
You might also like to view...
Interval scales have values that
a. can be computed and a true zero b. can be computed and no true zero c. cannot be computed and no true zero d. cannot be computed and a true zero e. cannot be computed
According to research cited in the textbook, communication plays a role in maintaining your
physical and emotional health. Indicate whether the statement is true or false
Gloria prides herself on her leadership capabilities. In preparation for group meetings, Gloria
makes sure the group is aware of a meeting?s agenda, determines times and places for meetings, and gets useful information to members in advance of meetings. She also takes notes of what goes on at meetings. Is Gloria acting appropriately as group leader? A) No, she?s doing too much when she should learn to farm out the work to group members. B) Yes, she?s exhibiting several excellent leadership skills that are appropriate to her role. C) No, she really shouldn?t be responsible for determining times and places of meetings. D) Yes, but what Gloria?s doing should be expected of all group members, not just the leader
All of the following are true of visual aids EXCEPT that:
a. visual aids can reduce a speaker's reliance on notes. b. visual aids are often used to contradict ideas presented verbally. c. visual aids do not prove a claim, but they make the claim more clear and understandable. d. they increase listeners' understanding and retention of ideas presented in a speech.