At the end of the fiscal year, Dilinger Investments releases an earnings report to clients. By sending the earnings reports to its clients, Dilinger Investments is communicating
A. vertically.
B. externally.
C. horizontally.
D. downward.
E. upward.
B. externally.
External communication flows between people inside and outside the organization. These people outside the organization are other stakeholders: customers, suppliers, shareholders or other owners, and so on.
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Discount on Bonds Payable is classified as a current liability
a. True b. False Indicate whether the statement is true or false
Kelstone Developers is planning to build a new shopping mall that would require the partial acquisition of a nearby public park. Walking Green, an environmental group, challenges the plan citing environmental destruction
In response to the demands of Walking Green, Kelstone Developers promises to build a huge park-like walkway around the mall. Walking Green is an example of a(n) ________ in this scenario. A) financial public B) government public C) citizen-action public D) internal public E) media public
A company's interplay among customers, vendors, and the general public
A) typically has little effect on public opinion and consumer behavior. B) is only significant if a firm is publicly traded. C) invariably influences opinions and instigates word-of-mouth. D) is important when a company is spending heavily on mass media advertising. E) is directly proportional to the effectiveness of a firm's employee relations.
If you were advertising your company's watches in Vogue and you had five ads in the magazine, how would you calculate your gross rating points (GRP)?
What will be an ideal response?