Which of the following was NOT listed as an essential element of good relationships?
A. Nonverbal analysis
B. Conversational focus
C. Similar wants, needs, and interests
D. Verbal skills
Answer: C. Similar wants, needs, and interests
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This research analysis method involves tracking the performance of our strategy and tactics over the life of the PR campaign or program
A) thematic analysis B) network analysis C) content analysis D) statistical analysis E) trend analysis
Political communications is a dynamic, interactive campaign-based process among politicians, the news media, and the public, which flows in what direction?
a. organization-to-government b. government-to-citizen c. candidate-to-voter d. voter-to-candidate
"Your visual aids need to be larger" is an example of a constructive comment
Indicate whether the statement is true or false
To commemorate an anniversary, a marketer for Bell Labs will give a speech on three scientific achievements by Alexander Graham Bell. Which pattern should she use?
a. spatial b. who? what? where? when? and why? c. pro-and-con d. topical