The first step in conducting a personality campaign is to
A) prepare a biography of the client.
B) interview the client.
C) plan a marketing strategy.
D) research competitors.
E) begin image repair.
Answer: B
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When one person tells another person to buy a product instead of another because of a specific feature, this would be considered which of the following?
A) person-to-person word-of-mouth public relations B) person-to-person word-of-mouth advertising C) person-to-the-masses word-of-mouth advertising D) experiential word-of-mouth communication E) consequential word-of-mouth communication
The second step in the perceptual process is __________ data
A. selecting B. interpreting C. gathering D. organizing
Speech devices that manipulate word order are known as
a. tropes. b. techniques. c. schemes. d. speech agents.
Small groups arrive at better solutions and have more resources, and a decision made by a
group is more likely to be accepted by the whole group. Indicate whether the statement is true or false