Mary Kay Cosmetics and Amway sell their products through home and office sales parties, online Web sites, and social media. Both companies use a(n) ________ channel to distribute their offerings
A) functional
B) indirect
C) direct
D) layered
E) behavioral
C
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Which of the following is/are true regarding reporting trading securities at fair value on the balance sheet
a. Active securities markets provide objective measures of fair values for trading securities. b. Fair values provide financial statement users with the most relevant information for assessing the success of a firm's trading activities over time. c. U.S. GAAP and IFRS require firms to report trading securities at fair value on the balance sheet. d. all of the above e. none of the above
Since they are not in the business of generating revenue or making profits, nonprofit organizations do not need to rely on marketing efforts to be successful.
Answer the following statement true (T) or false (F)
Target marketers create marketing mixes for
A. some generic market. B. one broad product market. C. homogeneous product-market segments. D. multiple generic markets. E. all customer needs.
In Microsoft Access, the statement used to display client emails and contacts, together with job dates and times from 3/13/06 to 3/15/06, would be __________.
Fill in the blanks with correct word