During a management meeting, Dave, the CEO of Top Office Equipment, reminded his management team of where the company wants to go as an organization: "Top Office Equipment is the expert whom customers should always call regarding all their office equipment needs because Top Office strives to understand customer needs and provide the right answers for them." This statement is Top Office Equipment's
A. belief statement.
B. goals pact.
C. code of ethics.
D. management pledge.
E. vision statement.
E. vision statement.
A vision statement expresses what the organization should become, where it wants to go strategically.
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In general, when the source of a message is perceived as attractive, the message will be more effectively communicated
Indicate whether the statement is true or false
Which of the following communication strategies refers to customer-directed marketing communications?
A) push communication B) pull communication C) channel communication D) centralized communication E) lateral communication
Which of the following statements is true about negligence?
A. It excludes acts of both commission and omission. B. One cannot be held negligent by failing to do something that one should have done. C. One can be negligent by doing something that one should not. D. It is not a central component of tort law.
A milk run is a route in which a truck either delivers product from a single supplier to multiple retailers or goes from multiple suppliers to a single retailer
Indicate whether the statement is true or false.