Which of the following is NOT a common error related to data mining?
A) hiring the wrong syndicated data organization to sell you data
B) failing to use a variety of data collection techniques
C) neglecting to design data mining around the correct questions
D) discounting data that does not follow overall trends
A
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How can an organization create a "one-stop information shop" for customers?
A) Become a "meformer" B) Identify social media goals C) Broadcast through multiple mediums D) Integrate information feeds E) Build a positive online community
Describe how airlines utilize revenue management to enhance profitability
What will be an ideal response?
______ are largely unconscious mental representations that shape how we think and act in a given situation.
A. Social identity B. Selective avoidances C. Scripts D. Internalization
Managers who must analyze data from 500 hotels to determine when to discount rooms based on occupancy patterns would be placed in which category for managerial decision-making challenges?
A. Managers must apply sophisticated analysis techniques, such as Porter's strategies or forecasting, to make strategic decisions. B. Managers need to analyze large amounts of information. C. Managers must make decisions quickly. D. All of these.