The purpose of a speech is your goal for the speech, or the __________.

A. main idea of the speech
B. basic point the audience should remember
C. response desired from the audience
D. information the audience should take away from the speech


Answer: C

Communication & Mass Media

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Decision-making based on research is known as a ________ approach

A) theoretical B) heuristic C) experiential D) cognitive E) foolhardy

Communication & Mass Media

Knowing how you react to ________ is one guideline for building speaker confidence

Fill in the blanks with correct word

Communication & Mass Media

Keynote speeches are usually brief

Indicate whether the statement is true or false.

Communication & Mass Media

Which of the following forms of reliability is assessed when you give the same group a measure twice and then compare the consistency of responses on that measure?

a. split-half reliability b. test-retest reliability c. alternative-form reliability d. inter-coder reliability

Communication & Mass Media