Decision-making based on research is known as a ________ approach

A) theoretical
B) heuristic
C) experiential
D) cognitive
E) foolhardy


Answer: A

Communication & Mass Media

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Gabe’s mother pulled the plug on his video game system and yelled, “You’ve been on that thing for six hours!” When the screen turned off, he looked at the clock and could not believe he had been playing for so long. He had completely lost track of time while being so caught up in the game. While playing the video game, Gabe was in:

a. the automatic state b. the subconscious state c. the self-reflexive state d. the transported state

Communication & Mass Media

While preparing her article, Aarti used "there" instead of "their" in many places throughout the text. She realized the mistake only after her deadline and then had to print fresh copies again

What are such errors in PR writing referred to as? a. Wrong words b. Redundancies c. Jargon d. Stereotypes

Communication & Mass Media

Agenda setting theory examines the relationship between media priorities and audience priorities in the relative importance of news topics

Indicate whether the statement is true or false.

Communication & Mass Media

Which of the following is NOT one of the five relational maintenance behaviors?

A. support B. assurances C. positivity D. openness

Communication & Mass Media