Which element below is not one of the three main levels of strategy during the strategic planning process?
a. Divisional
b. Functional
c. Tactical
d. Organizational
c. Tactical
d. Organizational
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Which of the following changes has been brought about in advertising because of the influence of social media?
a. The number of ways in which marketers can have direct and meaningful conversations with customers has reduced. b. The focus of social media has unavoidably shifted to manufacturers. c. The interaction between producer and consumer has become less about engaging and more about entertaining. d. The audience is often in control of the message, the medium, the response, or all three.
American policy tends to be more forgiving of a patent holder's restrictions than the European Commission
Indicate whether the statement is true or false
Consumers receive the benefits of place utility when
A. they have to travel excessively to obtain products they want. B. retailers remain open 24 hours a day. C. they can stock up on products they need but not use them right away. D. they make purchases with credit and debit cards. E. products are available in locations where consumers want to buy them.
The Civil Rights Acts of 1866 and 1870 were intended to ensure that the newly freed slaves were granted the full legal rights of U.S. citizens
Indicate whether the statement is true or false