You have been asked by your boss to create an influencer sponsored guide package of a client but have been told not to include any mentions that the content will be sponsored. What points do you want to raise to make sure you practice ethically in this case?
What will be an ideal response?
Influencer marketing has been a rising trend within social media, but also has caught the attention of the FTC, which has published their set guidelines on what brands and others have to do to make sure they disclose to their audiences their content has been sponsored or paid for. Otherwise, this will look like it was not paid, which would mislead the audiences. Cases like Kim Kardashian West, DJ Khaled, and even PewDiePie have shown the consequences of not doing this, which can be both costly to the reputation of the influencer, but also financially with the set fees set into place.
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List one the ethical principles in communication outlined in the textbook. Give an example of this principle from your own experience?
What will be an ideal response?
Unmet expectations, which can result in lower organizational commitment, can lead to ________
A) eventual voluntary turnover. B) immediate involuntary turnover C) on the job retirement D) greater chances of promotion
Group roles that function in opposition to group productivity and cohesion are referred to as ______.
a. counteractive roles b. disruptive roles c. informal roles d. social roles
Which visual aid is a type of representation?
A. object B. textual graphic C. pie graph D. model