All of the following are strategic alternatives that match products with markets EXCEPT:

A. product development
B. market penetration
C. product penetration
D. diversification
E. market development


Answer: C

Business

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An advertising execution technique used by business-to-business marketers depicting the negative consequences of making incorrect purchase decisions is referred to as

A. a problem-solution execution. B. slice-of-death advertising. C. informational advertising. D. slice-of-life advertising. E. a response-stimuli execution.

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When a word has more than one meaning, selecting the meaning that makes the most sense can only be accomplished by taking into account the context within which the word is used. This concept is known as ________

Fill in the blanks with correct word

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Which of the following are multi-phrase search queries?

a. Trackbacks. b. Long tail keywords. c. Plug-ins. d. Linkwheels. e. Hooks.

Business