Grand Stores, Inc is concerned about its profitability for the current year, since its profit margin has dropped 10% since last year. Which of the following is the least useful comparison in evaluating the drop in Grand Stores' profit margin?
a. Comparison with the industry average for the current year
b. Comparison with its current ratio for the current year
c. Comparison with the profit margins for its major competitors for the current year
d. Comparison with its profit margins for the past five years
b
You might also like to view...
Both the revenue and the expenditure cycle can be viewed as having two key parts. These are
a. manual and computerized b. physical and financial c. input and output d. batch and real-time
Generational marketing involves grouping consumers by age and ________ factors
A) behavioral B) socioeconomic C) lifestyle D) values E) psychographic
Wang Co. manufactures and sells a single product that sells for $450 per unit; variable costs are $270 per unit. Annual fixed costs are $800,000. Current sales volume is $4,200,000. Compute the contribution margin ratio.
A. 20.7%. B. 50.0%. C. 66.7%. D. 40.0%. E. 19.3%.
McDonald's famous golden arches and other marks used by the company illustrate a A)suggestive mark
B)service mark. C)certification mark. D)collective mark.