You are the marketing research director of a medium-sized manufacturing firm and you would like to engage an outside marketing research firm to conduct field interviews. Which of the following categories of marketing research firms should you use?
A) syndicated-service research firms
B) custom marketing research firms
C) global research management firms
D) specialty-line marketing research firms
E) brand management specialty research firms
D
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Which of the following statements is true?
a. Japanese companies have accomplished much in the area of production process innovation, mainly by switching from pull to push manufacturing. b. Cellular manufacturing organizes machines by department. c. Adopting the pull approach to manufacturing requires an increase in floor space. d. In the push approach to manufacturing, the sales forecast drives the production plan, and goods are produced in large batches.
Social media can play a crucial role in disseminating the results and the report of a marketing research project but not the decisions made by the company based on the findings
Indicate whether the statement is true or false
Assume the indirect method is used to compute net cash flows from operating activities. For this item extracted from the financial statements—Interest Income (assume that cash received is equal to amount reported)—indicate the effect on net income in arriving at net cash flows from operating activities by choosing one of the following:
a. Add to net income to arrive at net cash flows from operating activities b. Subtract from net income to arrive at net cash flows from operating activities c. Not used to adjust net income to calculate net cash flows from operating activities
Which of the following sentences is punctuated correctly?
a. The following three factors influenced our decision; an expanded market, a source of raw materials, and a source of labor. b. The following three factors influenced our decision: an expanded market, a source of raw materials, and a source of labor. c. The following three factors influenced our decision. An expanded market, a source of raw materials and a source of labor. d. The following three factors, influenced our decision: an expanded market, a source of raw materials and a source of labor.