A computer manufacturing company allows customers to shop in their preferred way. For example, they can gather information online or in the store; they can place orders online or by phone or purchase in a store
They can have orders delivered to their home or arrange to pick them up from a convenient retail location. Which of the following terms best represents this practice?
A) omnichannel marketing
B) mass customization
C) online personalization
D) push strategy
E) internal marketing
A
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The effective interest rate method of amortizing a bond discount or premium is the preferred method
a. True b. False Indicate whether the statement is true or false
An equation that summarizes the total cost to the economy when output differs from potential and inflation rate differs from the ideal inflation rate is referred to as the
A. cost of disinflation. B. Fed's objective function. C. Sharpe ratio. D. Phillips curve.
Which of the following is characteristic of pricing products/services according to the going-rate
approach? A) Prices of products have little relation to the actual cost of manufacturing them. B) Market leaders set the prices, which are then adopted by smaller firms. C) Early adopters of new technologies are the targeted customer segment with this approach. D) Optimum profits are not gained as current demand and competitor's prices are ignored.
Which of the following is true of the change in the weighted average cost of capital of a firm??
A. A decrease in the weighted average cost of the capital increases the value of the firm.? B. ?An increase in the weighted average cost of the capital increases the value of the firm. C. ?A decrease in the weighted average cost of the capital decreases the value of the firm. D. ?A decrease in the weighted average cost of the capital increases the cash flow generated by the investments. E. ?Any change in the weighted average cost of capital results in no change in the value of the firm.