________ refers to the amount of light striking the light-sensitive emulsion layer of film stock

Fill in the blank(s) with correct word


Exposure

Communication & Mass Media

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Besides the obvious advantage of becoming a better speaker, what is one of the other mainbenefitsof studying public speaking?

a. developing a strong vocabulary b. understanding how to receive feedback c. improvingwritingand editingabilities d. learning academic and career skills

Communication & Mass Media

Kathryn is giving a talk about advances in plumbing products. She plans to show her audience a showerhead from the earliest days of indoor plumbing, a showerhead with multiple jets from the 1980s, and a rain-shower faucet from today. How is Kathryn arranging her supporting materials?

A. topically B. cause-effect C. spatially D. chronologically

Communication & Mass Media

Which of the following nonverbal cues could be used to interject a comment?

a. Leaning forward b. Clearing the throat c. Making direct eye contact d. All of the above

Communication & Mass Media

After studying the 1972 presidential race (The Unseeing Eye), researchers Thomas Patterson and Robert McClure concluded that political advertising on television:

a. always worked to get voters to switch their support to any candidate. b. affected the way a majority of people decides to vote. c. was able to manipulate about 7 percent of voters. d. is the least cost-effective method of reaching registered voters.

Communication & Mass Media