What are the four pricing objectives that a firm can pursue?
What will be an ideal response?
Beyond survival, which is the most fundamental objective, firms can choose to utilize the price of their products to expand market share. Market share is often used as a measurement of the effectiveness of marketing efforts. One of the basic objectives is profit, but profit can be achieved, for instance, by having a high price and only selling a small number of units, or a low price and selling a considerable volume of units. Return on investment relates profit earned in relation to costs of producing the product. This is a good measurement of efficiency. The fourth objective could be status quo. A firm concerned with its public image might pursue this option.
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Under IFRS ,valuation allowances for deferred tax assets are not recorded
Indicate whether the statement is true or false
Word-of-mouth advertising is also known as ________
A) mass marketing B) niche marketing C) one-to-one communication D) viral advertising E) relationship marketing
Following negotiations, Office Park, Inc, enters into an informal contract with Quality Janitorial Company for custodial services for Office Park's buildings. This means that the parties' contract
a. requires no special form. b. is freely open to either party's interpretation. c. is subject to change by either party, within reason. d. is not yet completely formed.
________ needs are concerned with things that involve a person's interaction with others.
A. Safety B. Physiological C. Biological D. Social E. Personal