________ occurs when a stimulus is below the level of an individual's awareness.
a. Absolute threshold
b. Differential threshold
c. Subliminal perception
d. Perceptual selection
c. Subliminal perception
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Which of the following statements about customer relationships is true?
A) Customers who are not profitable at the beginning of a relationship are highly unlikely to become profitable. B) Small increases in customer retention rate can translate into substantial increases in a company's profits. C) Today's successful companies are more likely to take a transaction-based view than a relationship-based view. D) It costs more to retain existing customers than to recruit new customers. E) Relationship marketing focuses only on those customers who are currently profitable.
The customers ledger and the creditors ledger refer to subsidiary ledgers
Indicate whether the statement is true or false
Inventory turned over seven times during the year at Prosser Electronics. Similar electronics retailers have an inventory turnover equal to twelve times per year. What explains Prosser's state of inventory management?
A) Prosser sold too much inventory during the year. B) Prosser needs to increase sales and decrease the amount of inventory on hand. C) Prosser is performing much better than its competitors. D) Prosser should increase the amount of goods on hand to accommodate the growth in inventory demand.
Using a time sheet to record usage of time is part of the principle of:
A. desire. B. prioritized planning. C. analysis. D. effectiveness.