What are the major shortcomings of marketing-mix modeling?
What will be an ideal response?
The major shortcomings of marketing-mix modeling are- (1 ) Although marketing-mix modeling helps to isolate effects, it is less effective at assessing how different marketing elements work in combination. (2 ) Marketing-mix modeling focuses on incremental growth instead of baseline sales or long term effects. (3 ) The integration of important metrics such as customer satisfaction, awareness, and brand equity into marketing-mix modeling is limited. (4 ) Marketing-mix modeling generally fails to incorporate metrics related to competitors, the trade, or the sales force.
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Whether LIFO costing is applied at the time each sale is made or only at the end of the period, both the periodic and perpetual systems will yield the same ending inventory under LIFO
a. True b. False Indicate whether the statement is true or false
Marketers should assume that buyers will pass through the classic hierarchy of affective, cognitive, and behavioral stages, in that order
Indicate whether the statement is true or false
Why does the media rely on a partnership with business and public relations practitioners?
A) Media look for opportunities to serve and inform their audiences. B) Media look for alternatives to advertising revenues. C) Federal law requires such partnerships in the name of public service. D) The communications industry is shrinking, and firms are looking for ways to stay in business. E) Shareholders are pressuring journalists to become more independent.
According to the ____________________ principle, bad debt expense must be recorded in the period related to the sale
Fill in the blank(s) with correct word