Why does the media rely on a partnership with business and public relations practitioners?
A) Media look for opportunities to serve and inform their audiences.
B) Media look for alternatives to advertising revenues.
C) Federal law requires such partnerships in the name of public service.
D) The communications industry is shrinking, and firms are looking for ways to stay in business.
E) Shareholders are pressuring journalists to become more independent.
A
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________ has three characteristics: 1. it is a source of competitive advantage in that it makes a significant contribution to perceived customer benefits;
2. it has applications in a wide variety of markets; and 3 . it is difficult for competitors to imitate. A) Core competency B) Market sensing process C) Corporate social responsibility D) Strategic business unit E) Philanthropy
A Green River ordinance states that:
A. all persons selling directly to consumers must pay a bond. B. door-to-door salespersons who are not residents of the city in which they do business must purchase sales licenses. C. door-to-door sales are not allowed within city limits. D. door-to-door sales are illegal unless being made for nonprofit organizations like schools and Girl Scouts. E. all salespeople in a city must obtain a sales license.
Which is true when choosing a location for a service desk?
A. Typically, service desks are not located near level two and level three support groups, as the service desk analysts will not learn to solve incidents on their own and will distract the level two and level three groups. B. It is accepted best practice to locate a service desk near level three support groups, but it is not a best practice to locate a service desk near a level two group. Service desks need to learn to be independent. C. In an internal service desk setting, it is not wise to locate the service desk near the customers as the customers will not follow proper procedures for contacting the service desk, and they will hinder the service desk's ability to resolve issues. D. Service desks may be located near a training department to recognize the need for ongoing education or in an area where operations can continue in the event of an emergency.
Citizen marketers, according to Ben McConnel and Jackie Huba,
A) are comprised of one homogeneous group of ordinary people. B) can be divided into four distinct categories. C) are each unique individuals and therefore cannot be categorized. D) can be broken down according to conventional demographic traits. E) can be divided into industry professionals and celebrities.