What does a company focus on when using a concentrated marketing strategy?
What will be an ideal response?
When using a concentrated marketing (or niche marketing) strategy, instead of going after a small share of a large market, a company goes after a large share of one or a few smaller segments or niches.
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A cause-and-effect relationship between factors that can be easy to assume but difficult to prove is called
A) mode. B) correlation. C) causation. D) trends. E) mean.
In developing data-driven communications with customers through Web visits, identification codes allow a visitor to register with the site through an ID name or number and a password
Indicate whether the statement is true or false
Which of the following is NOT a function of money?
A. It acts as a medium of exchange. B. It acts as a Store of value. C. It enables barter trade. D. It can be used as a standard of deferred payment.
If the data have been collected via ________, transcribing data is unnecessary because the data are entered directly into the computer
A) CATI B) mark sense forms C) CAPI D) Both A and C are correct.