A manufacturer of peripheral devices for PCs decides to try and capture some of the PC gaming market by creating gaming versions of its traditional peripheral devices

It decides to start with a gaming version of its standard keyboard, increasing the number of macro keys, adding a small LCD screen to display game data, and giving the user the ability to backlight keys in different colors. If this device is a success, the manufacturer plans to release gaming versions of its trackballs and other peripherals. What option is the manufacturer gaining by the release of the new keyboard?
A) option to delay
B) option to expand
C) option to abandon
D) option to switch


Answer: B

Business

You might also like to view...

Which form does the balance sheet equation take in the United Kingdom?

a. Noncurrent Assets + Noncurrent Liabilities = Shareholders' Equity b. Revenues - Expenses = Shareholders' Equity c. Noncurrent Assets + [Current assets - Current Liabilities] - Noncurrent Liabilities = Shareholders' Equity d. Noncurrent Assets - Current assets = Noncurrent Liabilities - Current Liabilities + Shareholders' Equity

Business

Research suggests that as employees age, fluid intelligence declines and crystallized intelligence increases. Given this knowledge, how might a manager use rewards and incentives to motivate aging employees in comparison with younger employees?

What will be an ideal response?

Business

One key factor for team learning to translate into performance is the degree to which team members agree that they feel a sense of ______.

A. synergy B. psychological safety for taking risks C. empowerment D. shared team goals

Business

Data mining is used to

a. uncover quality problems. b. study customer retention. c. identify cost drivers. d. all of the above.

Business