If no time is stated, an offer lapses after a(n)_________
Fill in the blank(s) with correct word
reasonable time
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In planning a sponsorship or event marketing program, after a firm decides on the objective, the next step would be:
A) plan a method of tracking the results B) advertise the event C) promote the event to the firm's customers and employees D) match the event with the firm's customers, vendors, and employees
Which of the following will decrease working capital?
a. collection of accounts receivable b. purchase of a new computer with cash c. payment of salaries payable d. purchase of merchandise on credit
To achieve successful communication, the communicator must do what?
A) Use active listening skills B) Write using industry jargon C) Use follow-up messages D) Identify decision makers E) Reach and influence the audience
Information technology's primary role in supply chain management is creating the integrations or tight process and information linkages between functions within a firm-such as marketing, sales, finance, manufacturing, and distribution-and between firms.
Answer the following statement true (T) or false (F)