The two dimensions of the VALS framework, needs and wants, helps to explain why different consumer groups exhibit different behaviors, and why different consumer groups often exhibit the same behaviors for different reasons.
Answer the following statement true (T) or false (F)
False
The two dimensions of the VALS framework are primary motivation and resources.
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Identify the element of communication process that can be the creative part of an advertisement or Web site
A) response B) encoding C) decoding D) feedback
An appeal that attempts to stir up either negative or positive sentiments that can motivate purchase is called a(n) ________ appeal
A) rational B) structural C) emotional D) moral E) standard
A corporation issued 5,000 shares of its no par common stock that was assigned a $1 stated value per share. The issue price was $10 per share. The entry to record this transaction would be:
A. Debit Treasury Stock $50,000; credit Cash $50,000. B. Debit Common Stock $25,000; debit Paid-in Capital in Excess of Par Value, Common Stock $5,000; credit Common Stock $45,000. C. Debit Cash $50,000; credit Common Stock $50,000. D. Debit Cash $50,000; credit Paid-in Capital in Excess of Stated Value, Common Stock $45,000; credit Common Stock $5,000. E. Debit Common Stock $50,000; credit Cash $50,000.
Solver's GRG algorithm is best suited for linear programming models
a. True b. False