In CRM, findings about customers discovered through ________ techniques often lead to marketing opportunities
A) data collection
B) data mining
C) customer satisfaction
D) customer loyalty
E) customer value
B
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Which of the following is a major advantage of using direct mail?
A) Direct mail permits target market selectivity. B) It is the best suited tool for selling complex products. C) Campaign testing is not needed for direct mail. D) Direct mail has very high conversion rates. E) It is the best method to sell industrial products.
Unsecured bonds are also known as debentures
Indicate whether the statement is true or false
According to speech consultant Sharon Bower, “Listeners forget______, colorless, and complicated endings.”
a. short b. long c. loud d. quiet
Hotels shifting customers from overbooked rooms to other hotels is an example of?
a. Outsourcing b. Capacity sharing c. Capacity swapping d. Capacity leasing