Gandy estimates that as much as _____ percent of what the media carry comes from public relations sources
K) 10
L) 30
M) 50
N) 70
O) 90
Answer: C
Communication & Mass Media
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Perhaps the most pervasive yet overlooked media effect is:
a. the cognitive-type effect b. the behavioral-type effect c. the attitudinal-type effect d. the emotional-type effect
Communication & Mass Media
Discrete data reflect amounts of the variable.
Answer the following statement true (T) or false (F)
Communication & Mass Media
When you employ FYI communication, you are not being strategic; you are simply sharing knowledge
Indicate whether the statement is true or false
Communication & Mass Media
Limiting military women's combat roles and thus protecting them from the gruesome realities of war is associated with the ________ stereotype of women in the workplace
a. sex object b. child c. secretary d. mother e. iron maiden
Communication & Mass Media