Perhaps the most pervasive yet overlooked media effect is:
a. the cognitive-type effect
b. the behavioral-type effect
c. the attitudinal-type effect
d. the emotional-type effect
a. the cognitive-type effect
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When developing a survey instrument, it is important to pay attention to the wording of survey questions because
A) people remember polysyllabic words best. B) people remember the words they heard first. C) wording can skew responses. D) people will reject a pollster who uses slang.
According to corporate executive Matthew Gonring, a successful strategy for developing a successful IMC campaign is ________
A) the creation of shared performance measures B) the use of mass marketing techniques C) the development of a global communications strategy D) the use of broad evaluative measures that cover all audiences E) exercising regularly and drinking three glasses of milk daily
All of the following are effective practices recommended for proposal teams EXCEPT
A) Establish benchmarks to measure progress. B) Make centralized areas available where team members can work side by side. C) Keep members informed of incomplete tasks. D) Do not mention the names of individuals in progress reports to management. E) Reward prompt completion of tasks.
Research suggests that using a clear, specific method of speech organization can enhance your ability to deliver a speech fluently.
Answer the following statement true (T) or false (F)