Advertising is the only type of mass message that is persuasive
Indicate whether this statement is true or false.
FALSE
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Adam is trying to persuade his friend to go on a road trip with him this weekend. He talks a lot about how much fun they will have and how happy and excited they will feel while on the venture. What strategy is Adam using?
a. increasing the injunctive norm b. increasing the weight of his friend’s positive attitude c. increasing the correlation between PBC and attitude d. encouraging the anticipation of future emotion
The earliest focus of the communication discipline was which of the following?
a. Public speaking, debate, and performance b. Mass communication c. Interpersonal communication d. Group communication
You should be willing to speak out publicly if a rhetor communicates in a way that _____ others
a. encourages b. rallies c. overwhelms d. dehumanizes
John strongly values his girlfriend, Celia, and he encourages her to try new things. When she talks about going skydiving, he doesn't like the idea because he thinks it is too dangerous. John keeps his emotions in check and tries to find a creative way to let Celia try new things. John is probably using a(n) ________ approach to conflict in his relationship with Celia.
A. peacemaking B. emotionally expressive C. direct D. dynamic