For a marketer repositioning an established brand for a new target audience, understanding of which of the following is LEAST important?
A) the wants of the new targets
B) the needs of the new targets
C) the substitute products that are important to the new targets
D) the budgeting methods of leaders in the product category
E) the products the new targets are currently purchasing
D
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A researcher videotapes shoppers in a shop and uses a structured checklist to record behavior
such as directions that shoppers take, browsing behavior, and attention to point-of-sale promotions. Identify the research method used by the researcher. A) ethnographic research B) survey C) focus group D) observational research
. How often will additional funding be awarded by a VC, assuming the company is growing?
a. every 8 years b. every 10 years c. every year or two d. every 3 years
Adam Smith is part of the Divine Command School
Indicate whether the statement is true or false
What significant contributions did the Hawthorne studies make to the understanding of organization change?
What will be an ideal response?