Wanderboy, a company that manufactures travel bags and luggage, promises high-quality products to its customers in terms of durability, comfort, and performance. The company also ensures that it delivers on it. This scenario demonstrates that the company succeeds at delivering _____.
A. product consistency
B. brand equity
C. brand valuation
D. product mix
Answer: A
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Two or more consumer promotional activities combined into a single campaign is a(n):
A) intercompany tie-in B) intracompany tie-in C) overlay D) premium
Which of the following is an illegal interview question and should be avoided in the selection process?
a. Tell me about yourself. b. What are your strengths and weaknesses? c. Do you have dependable day care? d. Why should we hire you? e. Tell me about the last time that you had to discipline an employee.
The concept of equal protection of the law: A) applies to both state and federal governments
B) prohibits any classifications whatsoever. C) applies only to conduct by private parties. D) does not permit reasonable classifications.
Calculate the mean of this sample.
