Which of the following is an illegal interview question and should be avoided in the selection process?
a. Tell me about yourself.
b. What are your strengths and weaknesses?
c. Do you have dependable day care?
d. Why should we hire you?
e. Tell me about the last time that you had to discipline an employee.
c. Do you have dependable day care?
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Microsoft Office 2010 allows buyers and users to quickly identify the Microsoft product and its newness to older versions of the same brand. This is an example of using a ________ branding strategy
A) company name B) company and brand name C) brand and subbrand name D) company, brand, and product name E) company and brand name, and number
Under ________, the idea is that retailers plan marketing and strategy for an entire group of products rather than on a brand by brand basis
A) category management system B) value chain system C) mass marketing system D) hybrid system
White Wave Inc, the maker of Silk soy milk, gave away free samples of its product to get consumers to try the first refrigerated soy milk sold in America
What stage of the consumers' adoption of a new product was White Wave Inc trying to influence? Support your answer.
A ___________ is any information not generally known to the public and that a business wishes to hold confidential.
Fill in the blank(s) with the appropriate word(s).