________ is the procedure for getting completed ads to the correct media firm
A) Upfront marketing
B) Scatter buying
C) Media planning
D) Ad trafficking
E) Media auditing
D
You might also like to view...
There are three main ways to analyze financial statements. Which of the following does NOT represent one of these ways of analyzing financial statements?
A) horizontal analysis B) ratio analysis C) financial statement analysis D) vertical analysis
The boom in online, mobile, and social media has created a new set of social and ethical issues for companies. Their greatest concern involves ________
A) failure to provide value-priced products for online customers B) protecting the privacy of knowing and unknowing customers C) providing too many alternative products online which confuses customers D) rarely following the marketing orientation when devising promotional offers online E) failing to reach their target customers through online marketing
A. Yorkshire Corporation has 9,000 shares of $10 par value common stock and 5,000 shares of $50 par value, 10 percent cumulative preferred stock outstanding. All shares were issued at par value. In addition, retained earnings total $90,000. If the preferred stock is callable at $54 per share, and one year's dividends are in arrears, compute book value per share of preferred stock
b. Assume the same facts as in a above. Calculate book value per share of common stock. c. Assume the same facts as in a above and that Yorkshire Corporation declares a 5-for-1 stock split on its common stock. After the split, total par value of common stock equals what amount? d. Assume the same facts as in a above and that Yorkshire Corporation declares a 12 percent stock dividend on its preferred stock. If the market value on the declaration date was $70 per share, for what amount will Preferred Stock Distributable be credited?
All of the following are forms of traditional direct marketing EXCEPT ________
A) personal selling B) point-of-purchase promotion C) telemarketing D) direct-mail marketing E) kiosk marketing