Example: A post-campaign report includes a number for page visits to the organization’s site during the campaign, and a number for how well the audience remembered the organization’s message. Explain which measure is more valuable and why.
What will be an ideal response?
The measure for how well an audience recalled the organization’s message would
likely be more valuable because, while page visit counts may be sizable, they do not
indicate a level of cognitive engagement. Even if a small number of page visitors
recalled the organizational message, it would represent a deeper level of audience
engagement than just page visits.
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Using the _____, a group problem-solving technique, the basic idea is that people who work on similar tasks will be better able to improve their departments or jobs by pooling their insights and working through problems they share
A) Delphi method B) quality circle C) nominal group technique D) Kaizen method
No message is received in a vacuum
Indicate whether this statement is true or false.
Since a plain style is favored by most Americans, speakers can achieve an effective plain style by
A) spending hours on preparation, organization, editing, and practice. B) focusing more on clarity than on vividness and rhythm. C) inserting stories and personification as often as possible. D) concentrating on developing content and focusing less on language strategies. E) doing what comes naturally in their natural conversational style.
When we describe ourselves as members of a group, we tend to emphasize __________.
A. ways we are similar to other group members B. what we wish to change about the group C. ways the group can shape our identity D. what we dislike about the group